Stop wasting time: Be more productive

Presidents are busy people. When you have a country to run it’s critical to spend your time wisely. Former President Dwight D. Eisenhower developed a system to help him do just that. The Eisenhower Matrix is a prioritisation tool for tasks. It helps you to categorise tasks and determines which ones to spend time on. The good news is that it works for everyone, not just presidents.  If you would like to be more productive read on…
"What is important is seldom urgent," Dwight D. Eisenhower

The key to Eisenhower’s system is the distinction between the important and the urgent. That which contributes to your long-term goals and that which must be done now. Eisenhower’s approach to determining how to invest his time is quite simple. A matrix is created with urgency on one axis and importance on the other. It sounds more complicated than it is. Take a look below

eisenhower matrix a 2x2 grid of urgency and importance

This yields 4 type of tasks each with a preferred response.

  • Urgent & Important
  • Important & Not Important
  • Not Urgent & Important
  • Not Important & Not Important

The premise of the approach is simple: to be more productive you need to spend more time in the top of the matrix, idealy in the “decide” box. Time spend in the lower half of the matrix is not moving you towards your goals.

There is a comical look at this approach to time management over on Wait, but why?

Urgent & Important: Do it now

These are tasks which contribute to your goals, of failing to tend to them will negatively impact your goals. There are also tasks requiring immediate attention. These tasks you see to personally and immediately.  This can be a high-stress quadrant to live due to the time pressures. It is also a reactive state of being rather than a mindful one.   

The way to avoid spending all your time in this top left quadrant (firefighting) is to invest your time in the top right. To be effective you need to schedule your time to work on important tasks. 

Important & Not Important: Determine when to do it

If you want to be more productive this is the high-value place to spend your time. It is often where our lofty goals sit, neglected. All the tasks you know you should be doing but can’t find time for right now. The way to create time to work in this space is by scheduling it.  Scheduling your priorities on your calendar and then working on them ensure you devote time to them. This is how you escape firefighting mode.  Exercise, planning and learning new skills all sit in here.

Not Urgent & Important: Delegate it (optimise it)

This is where you can look to develop your team or your processes.  Delegating tasks to your team builds their capabilities. Alternatively, you can look to optimise and automate some or all of the task. This is a zone where the focus should be on getting the quality just good enough.

A note of caution for the delegation quadrant: many people spend time in here thinking they are in the do it now quadrant. If you are not making meaningful progress towards your personal or professional goals you are not in the top half of the grid.

Not Important & Not Important: Don’t do it (eliminate)

Ticking off 20 things on your to-do list might feel good in the moment, but it counts for nothing if they don’t move you closer to your goals. This section is not just for mindless browsing of social media. If you are spending time writing reports no one reads or collecting metrics no one is acting on then you are in this time sink quadrant. If oyu want to be more productive do not spend time in this zone. 

Tim Ferriss - Being Busy is a form of lazyness
(CC) Randy Stewart,

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